«I would like to add that it is not just language that seems to have been struck by this pestilence. Consider visual images, for example. We live in an unending rainfall of images. The most powerful media transform the world into images and multiply it by means of the phantasmagoric play of mirrors. These are images stripped of the inner inevitability that ought to mark every image as form and as meaning, as a claim on the attention and as a source of possible meanings. Much of this cloud of visual images fades at once, like the dreams that leave no trace in the memory, but what does not fade is a feeling of alienation and discomfort.
Will the power of evoking images of things that are not there continue to develop in a human race increasingly inundated by a flood of prefabricated images? [...] The memory is littered with bits and pieces of images, like a rubbish dump, and it is more and more unlikely that any one form among so many will succeed in standing out.
Two paths seems to be open from now on. (1) We could recycle used images in a new context that changes their meaning. Postmodernism may be seen as the tendency to make ironic use of the stock images of the mass media, or to inject the taste for the marvelous inherited from literary tradition into narrative mechanisms that accentuate its alienation. (2) We could wipe the slate clean and start from scratch. Samuel Beckett has obtained the most extraordinary results by reducing visual and linguistic elements to a minimum, as if in a world after the end of the world.»
Italo Calvino, Six Memos for the Next Millennium, 1985
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